For the longest time, shorts have been the most neglected part of a man’s wardrobe . Once the right shirt and all-important shoe combo have been chosen, the shorts are slapped on for little reason other than to avoid a charge of public indecency. Niels Hoeben saw things differently so he created Frankster to give shorts the vital importance that they deserve — as the glue that holds an entire look together.
Having worked in senior roles for both Adidas and 2XU , Niels has learned a thing or three about what a label needs to succeed. Know the news with the 7NEWS app: Download today And to put shorts back on the map, he knew he’d need a product that was up to the task.Now there are plenty of shorts brands in Australia already but they’ve all been created for a specific type of guy or for an occasion.
But what about the guys that just love wearing shorts all the time? Those guys want to be able to wear their shorts on a walk to the beach, to the office, to after-work drinks and to watch the footy with their mates. Who’s making a pair of shorts for that guy? Frankster is . Frankster shorts are versatile .
They’re designed to look good on blokes of all different shapes and sizes. They’re flattering where it counts without requiring the wearer to look like an Olympian. They sit nicely in the pocket between casual and formal — leaving the owner the choice to dress them up or down depending on the occasion.
They’re comfortable too . The blend of 98 per cent cotton a.
