A car’s identity can be attributed to two things – its overall design language, and the logo that sits on the front and back of it, allowing you to identify its ‘marque’. For decades, Audi’s identity could be traced back to the iconic four-ring logo on its front, coupled with its sporty-aggressive design language. Times, however, change, and Audi is embracing that change too.
The company just unveiled its first China-specific EV brand in collaboration with SAIC Motor. Dubbed just ‘AUDI’, the brand eschews the four-ring logo for four capital letters, tying both to its German name as well as the way its partner’s name ‘SAIC’ is spelled. The new brand was announced alongside an EV concept, built with a fast-charging 800V powertrain and two 760HP motors supplying energy to the car’s AWD platform.
The car accelerates 0-60mph in just 3.6 seconds, despite its large frame, while, a 100 kWh gives the car a range of 434 miles on a full charge. Exclusive just to the Chinese market, the car is looking at an August 2025 launch, with a price of $42,000 USD.
Designer: Audi Positioned as a fully electric Sportback, the AUDI E boasts a significant presence on the road with its dimensions: 4,870 mm in length, 1,990 mm in width, and 1,460 mm in height, with a generous 2,950 mm wheelbase. Two electric motors on the front and rear axles generate a thrilling 570 kW and 800 Nm of torque, ensuring the iconic quattro four-wheel drive feel. Performance enthusiasts will appreciate.
