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Facebook Twitter WhatsApp SMS Email Print Copy article link Save Avette Harper remembers growing up in Atlantic City’s Maryland Avenue Courts housing development, hearing that familiar song and running after the truck that would bring sweet treats to the inner city kids living in a troubled area. It was a joy that led to an ice cream dream. “It was a rough time back then,” he recalls of his neighborhood in the '90s.

“It was either fights, guns or police cars. Mr. Softee used to come around almost every day in the summertime.



It was the greatest thing. And I just always wanted to own an ice cream truck since I was 11 years old.” He never let go of that dream and got the opportunity in 2015 when he was able to purchase his own ice cream truck.

A pink one at that. He originally thought he would call it Tony’s Ice Cream, his middle name, but his mother urged him to pick another. “It was a pink truck and my daughter’s name is Juli,” he says of the truck aptly called, Juli’s Pink Ice Cream.

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