Saturday, January 25, 2025 Athens and Attica hotels ended 2024 on a high note, recording significant growth in occupancy rates and revenue, according to data from the Athens-Attica & Argosaronic Hotel Association. With the average occupancy rate reaching 78%, a 2.3% increase from 2023, the region solidified its position as a top European travel destination.
The average daily rate (ADR) rose by 8.9% to €149.26, while revenue per available room (RevPAR) climbed 11.
4% to €116.48, reflecting robust demand and strong performance. November and December Boost Performance The final two months of 2024 contributed significantly to these achievements.
In November, buoyed by the Athens Marathon, hotels recorded an average occupancy rate of 73.8%, while in December, the figure stood at 61.5%.
ADR grew by 7.9% in November and 14.6% in December, with corresponding RevPAR increases of 13.
7% and 24.7%. Athens Outperforms Many European Cities Athens hotels demonstrated solid performance compared to competitor cities in Europe.
London led in average occupancy rates at 81%, followed by Athens at 78%, outpacing cities like Istanbul, which saw a 7.3% decline to 69.2%.
Athens also achieved an 8.9% increase in ADR, trailing Madrid’s 14% growth but outperforming Barcelona (7.7%) and Rome (2%).
RevPAR in Athens rose by 11.4%, behind Madrid (19%) but ahead of Barcelona (7%) and Rome (3.1%).
Off-Peak Growth and Year-Round Appeal Athens’ appeal as a year-round destination was evident in its off-p.
