Asos is planning to chop 200 roles from its head office as it looks to restructure its business in the face of mounting difficulties post-pandemic due to intense competition from cheaper rivals, according to reports. Asos said that current set-up was “no longer suitable for today’s business priorities and context..
. We need to move faster and deliver more”, according to a document seen by The Mirror. A consultation on the proposed losses has begun, with impacted areas including business analysts, all engineering managers, and platform leads.
However, it said the cuts will be made along with the creation of new roles in tech. In a statement to The Mirror, the company said: “We’ve entered into a collective consultation with members of our technology team around a proposed restructure to drive greater innovation and agility. It would be inappropriate to comment further while the consultation is ongoing.
” For the last year, Asos’ stock price has languished at lows not seen since its first two years of listing on the LSE and earlier this year, it announced a £120m pre-tax loss for the first half of 2024. The online fashion seller has been struggling to turn around the business after a boom in online shopping during the pandemic by selling off piles of unwanted stock and attempting to improve its fashion credentials. Like other businesses, it has also struggled with weak demand and high inflation.
Early in September, it announced the sale of Topshop and Topman to a j.
