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The first of many Christmas adverts are being unveiled this week, with Asda leading the way with their famous gnomes. Over the years Asda has impressed many festive fans with their adverts, as last year saw Mr Christmas himself Michael Bublé appeared and the year prior they mixed scenes from the movie Elf into an Asda store. Now the supermarket is going on an animated adventure as a team of Asda’s famous garden gnomes must rise up to save Christmas.

Asda unveils Christmas advert for 2024 The advert sees gnomes Max, Gnibbles, Gnorma, Gnicky and Gnarla all rise to stardom as they come together. Asda's advert will air on TV on November 6. (Image: Asda) The ad opens with two Asda colleagues, Maggie and Bill, staring out of a store into a huge snowstorm.



Maggie is visibly concerned; “every road is closed between here and Sheffield, how are we going to get the store ready for Christmas?” Bill, with the benefit of experience, picks up a gnome and presses its nose – it lights up green, sending a signal to hundreds of gnomes across gardens, pub shelves and tower blocks nationwide, who answer the call for help. When the team of ceramic heroes arrives at Maggie and Bill’s store, they immediately get to work transforming the store into a Christmas wonderland. The gnomes showcase a variety of Asda’s festive offers – which this year includes over 540 products, including award-winning ‘Exceptional’ mince pies at £2.

50, a stunning George ombre sequin dress at £32, perfe.

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