As Liam Gallagher becomes the face of eye-wateringly expensive Stone Island, we reveal his pricey wardrobe The Oasis hitmaker is the face of Stone Island's autumn winter campaign READ MORE: Inside Adele's low-key career breaks where she 'goes back to real life' as the singer reveals she won't be seen 'for a long time' when her Las Vegas residency ends By Alanah Khosla For Mailonline Published: 09:09, 8 September 2024 | Updated: 09:36, 8 September 2024 e-mail 4 View comments He's defined the fashion choices of Britpop fans across the UK from the '90s, surging purchases of bottle-green parkas and Kangol bucket hats. During Oasis' 17 years in the spotlight, the lead singer - who will be reuniting Oasis next year - became synonymous with his individualistic style, inspired by 1960s mods and his love of football. Decades later and Liam's influence in the industry is as strong as ever, with Italian brand Stone Island announcing the Oasis frontman as their latest campaign star, alongside DJ Peggy Gou and skateboarder Sage Elsesser.
But unlike his Levi jeans or Adidas jackets, fans will have a challenging time getting their hands on Stone Island pieces, with the designer goods often coming with eye-watering price tags that exceed £1,000. But the 51-year-old, who is hailed by some as a working class hero, is no stranger to the world of luxury fashion, with the singer often splurging on high-end items. Italian fashion label revealed Liam Gallagher as the face of its new autumn and winter campaign (pictured) Founded in Ravarino in 1982, Stone Island developed a cult-like following among British football supporters .
It's associated with football terrace culture and every weekend thousands of teenage boys emulate Danny Dyer in 'getting the badge in'. However, it's also loved by Sir Keir Starmer, with the Labour leader and Arsenal fan often seen sporting a £150 polo shirt from the brand. The fashion label today revealed that Liam would front its autumn and winter campaign, with the singer donning the brand throughout his career.
In July 2017, he proved his love of the label when he took to Twitter to demand the return of his favourite Stone Island parka jackets, stolen from his hotel room during his Glastonbury performance. While the Oasis lead singer was entertaining a rampant Worthy Farm crowd, a thief snuck into his hotel room and made off with the designer jackets - priced upwards of a thousand pounds each. Posting on Twitter, now X, using typically colourful language, the Mancunian star, said: 'To the c*** who stole my Stone Island parkas from my hotel room while I was playing Glastonbury hand them over all will be forgiven LG.
' It's no surprise that Liam was enraged by the ordeal, given that his parkas in question cost upwards of £1,000 each. The singer has long sported designed gear, including a £750 quilted Burberry coat to the 2018 NME Awards The singer is seen in concert at the The Eden Sessions in June 2019 sporting a £1,210 Stone Island parka When performing at the O2 Forum Kentish Town earlier this year with John Squire, Liam donned a Adidas Spezial SPZL Todmorden Smock jacket In his recent Stone Island campaign, Liam's parka received an upgrade, with the star donning a cotton canvas archive piece lined with satin. He teamed the statement jacket with a pair of 1970s-inspired £180 Clarks Original Caravans with a rubber crepe sole.
Liam's love of high-end items doesn't stop with Stone Island, and he's championed various luxury fashion labels throughout the years, including Burberry and C.P. Company.
Like many fans of the British brand, Liam has taken a liking to its trademark trench coats, which can cost up to £2,790. Meanwhile, in 2018, Liam posed for cameras at the NME Awards donning a £750 quilted jacket from the same brand. And even when the singer wears sportswear, it comes with an eye-watering price tag.
Earlier this year, when performing with John Squire Perform at the O2 Forum Kentish Town, Liam sported an Adidas Spezial SPZL Todmorden Smock jacket, which is currently not available to purchase and reselling on eBay from £200 and up to £449. Fast forward to last month, and Liam's taste in designer gear remains as evident as ever. In an Instagram selfie from July, the singer donned a £595 pair of Person X Stone Island sunglasses, a £115 C.
P. Company Nylon B Neck Flap Bucket Hat, and a £160 adidas SPEZIAL Trentham Jacket. Liam is pictured with Debbie Gwyther in a Burberry coat at London Fashion Week in February, 2018 The singer championed his brand at Melt! Festival in Ferropolis, 2009, and donned a Pretty Green parka Despite the star's pricey wardrobe, Liam previously attempted to make his style affordable for his legion of loyal fans with the creation of his fashion label, Pretty Green.
The label Pretty Green - which was named after a song by The Jam - officially launched two months before Oasis' break-up and included a selection of polo shirts, knitwear, coats and shoes. Promoting the brand in an introductory video , Liam described it as a 'nice, classic range' and joked it was 'nothing wild, not Jean Paul Gaultier or anything'. At first, the brand was a surprise retail industry success.
On the day of its launch, over 100,000 tried to shop on the Pretty Green website, which caused it to crash. In 2010, Liam won Drapers' Menswear of the Year Award in 2010 and Pretty Green also branched out into womenswear and Liam admitted to the Metro that the success had been a 'surprise'. However, as the 2010s progressed, the brand, which started out so strong, fell into administration and was eventually bailed out by JD Sports, who still own it today - without Liam's involvement.
When Oasis first hit the mainstream in the 1990s, the lead singer says he was approached on several occasions to set up his own label. However, the star says he was only tempted when his former bodyguard Steve Allen and designer Nick Holland approached him with the idea - and why he didn't want the brand to feature the Gallagher name. In a recent Instagram selfie, Liam donned a £595 pair of Person X Stone Island sunglasses, a £115 C.
P. Company Nylon B Neck Flap Bucket Hat, and a £160 adidas SPEZIAL Trentham Jacket Pictured: Liam Gallagher seen performing on stage at King George's Hall in April 2022. The singer was famous for his love of parkas in the 1990s Speaking to the Oasis fan blog Stop Crying Your Heart Out in 2009, he explained: 'I think putting your name to it, with your name on clothes is a bit s**t and that.
'So sitting down by the pool one day...
. having a couple of beers, Steve said do you fancy doing a clothing line I said, 'well you know I will see man'. And he sort of knew a few people and that was it, over a couple of beers really, and I thought, 'let's go for it.
'' Although he was never a designer, Liam said it was integral to get the brand's t-shirts just right. Read More Fierce Irish mother behind Oasis reunion: How Peggy Gallagher, 81, was once a £1-a-week cleaner He continued: 'I don't like thick T-shirts that are super fine. So I was involved with that, manufacturers were bringing T-shirts that were like tour T-shirts, I'm thinking I'm not having that s**t.
.. big thick T-shirts, nah.
.. So I'm into it, the clothes man, If it don't fit right, or feel right on me, it's going back.
' After 100,000 customers tried to shop Pretty Green on its first day of business, a spokesperson told The Mirror: 'We carried out extensive research and had advanced superior systems in place to manage over 30 times what you would expect for the launch of a brand like this. 'We have engaged the best technology providers in the UK, but obviously even the most robust system couldn't deal with this level of demand.' In an interview with Sky News shortly after the brand's launch, Liam showed off one of his paisley T-shirts - telling the interviewer that he was inspired by 'the ones Ringo [Starr] used to wear' in The Beatles.
Early fans of Pretty Green included Tottenham Hotspur footballer Jermaine Defoe and the 'Modfather' Paul Weller. Gallagher told the Sunday Times Magazine in 2010: 'We're not like all them fashion designers. These are just for lads on the street.
' The Oasis hitmaker launched the menswear brand in 2009 to replicate his own eclectic sense of style, and was hoping for a boost in sales after being acquired by JD Sports (pictured in 2009) 'Everyone likes the quality and fit of the clothes,' Liam told the Metro. 'Its success does surprise me considering I've got something to do with it - there are a lot of people who try to kill things before they even become alive.' In 2008, the Mod rock-inspired brand launched the Black Label collection, which paid homage to music legends of the mid to late 60s 'Peacock Revolution'.
The company took a substantial hit when House of Fraser - one of its key stockists - went into administration in 2018. At the time, Pretty Green was owed more than £500,000 by House of Fraser and subsequently fell into administration six months later. In April 2019, Pretty Green was bought out by JD Sports - but almost 100 members of staff lost their jobs.
Read More The Gallagher brother who won't be making £400m from Oasis comeback - and couldn't be happier! According to BusinessLive , the JD Sports and Pretty Green deal was worth £3.3m. Around this time, Liam Gallagher is believed to have quietly parted ways with the brand.
JD Sports executive chairman Peter Cowgill said at the time: 'We are pleased to have completed the acquisition of the highly regarded Pretty Green brand. 'We look forward to working with the team on future positive developments.' In November 2020, it was reported that Pretty Green still owed £16m to creditors, including suppliers and Facebook who provided social media ads.
A report by administrators filed to Companies house said: 'The administrators have received claims totalling £13,188,853 from 172 creditors in respect of PGL. 'The administrators are yet to receive claims from 108 creditors whose debts total £2,541,836.' Six months later, Pretty Green was still reportedly unable to clear their £16m debts .
However, Pretty Green did weather this financial storm and still has two stores in Manchester and Sheffield. It is also still available to shop through House of Fraser. Despite no longer being associated with Liam Gallagher, the brand still creates 'Wonderwall Paisley' shirts and bucket hats similar to what their founder wore in the '90s.
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