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I’ve been in this industry for years, and I think I can speak for everyone when it comes to owning that ‘I’ve made it item’ – and mine has always been a Bella Freud jumper. I probably have Alexa Chung and her countless amount owned. Yes, it might seem totally cliché and a bit bonkers, but owning, in my eyes such an iconic piece of fashion has always been a dream of mine – so imagine my utter delight when I heard the news that the legend herself was dropping a collection with my high street faves , Marks and Spencers.
Launching this morning at 8am , it was only a few days ago that a colleague of mine alerted me of the news the collection was coming, after seeing a window decal in our local M&S store. The stunning 27-piece collection marries both tradition with fashion, just like M&S and Bella Freud embody. Think preppy, uniform-inspired pieces, Bella’s love for graphic packaging, and a mix of tailoring, slogan knits, and matching accessories .
This capsule collection really is, a dream for outfit enthusiasts. Featuring a modern palette of easy neutrals, soft pastels, and vibrant pops of colour – myself included. Key pieces include wool blend flared pinstripe trousers, a matching pinstripe jacket, chunky merino wool.
