ARTHUR Gourounlian has given fans an "incredible surprise" as he announced his clothing brand will return with "fall fashion staples". First launched in 2022 The AG was a unisex sock brand helmed by the celebrity couple. Since they established the line, Brian and Arthur expanded The AG's range into hoodies and sweatshirts.
Taking to his Instagram yesterday, Arthur teased its return with a specific season and in mind. He shared a photo of a red square from The AG's Instagram and said: "We are back." The photo on his brand's Instagram was captioned: "Happy October 1st! And just like that, we’re back and more excited than ever! "The AG family has some incredible surprises in store for you all.
So, set your alarms, buckle up, and get ready for the next exciting AG adventure! LET’S DO THIS." In another post today, Arthur further teased the company's return. He shared another cryptic red square and in French captioned it: "I wish you all a super October 2.
" And on The AG's Instagram the red square was captioned by Arthur explaining the significance of October 2nd in fashion. He said that today is seen as a "transitional moment" in fashion, because weather gets cooler, people will swap light clothes for layers. He explained: "The shift from late summer to early fall influences both trends and wardrobe choices.
As temperatures start to cool, fashion evolves from the lighter fabrics of summer to layering pieces that offer warmth without sacrificing style." The post went on to teas.
