A diversified portfolio is one of the key metrics of investment success The greater this diversity, the more likely it will outperform the market, and the savviest investors are often looking for new opportunities: the rising stars among new asset classes. Investment in art is certainly not a new concept, but what makes it unique is that it often has low correlation with other major asset classes, meaning lower overall price volatility. It’s the sure bet, sometimes with incredible escalating value, especially for those opting to invest in blue-chip artists (renowned artists whose work demands high prices in the art market).
However, not all of us can afford to invest in the works of Picasso, Van Gogh, or Warhol, with many blue-chip pieces only accessible as a luxury asset class—creating the perception that all art investment is only for the extremely wealthy. Read also: ‘Market still has opportunities for growth in product offerings, sectors participation’ However, a new trend is emerging, where investors of all types are finally escaping the confines of Western art, triggering a surge of interest in non-Western artists. Collectors are recognising their cultural significance and artistic quality, leading to a rise in the prices of the work of artists from China, India, Brazil, and, of course, Nigeria—receiving the international recognition they deserve.
African art is gaining traction across the world. Consider the meteoric trajectory of El Anatsui, the Ghanaian scu.
