Saturday, August 24, 2024 The Arizona Office of Tourism (AOT) has unveiled a new state brand, “Vibrant Arizona,” designed to showcase the state’s diversity, vibrant culture, and unique offerings. The new brand, developed in collaboration with Heart & Soul Marketing, Welcome Strategies, and Hopi and Isleta Pueblo artist Kevin Coochwytewa, aims to unify the identity of state government and strengthen Arizona’s competitiveness as a top tourism and business destination. Governor Katie Hobbs expressed her enthusiasm for the new brand, stating, “Arizona deserves a brand as vibrant as its people.
Our new state brand highlights the diversity of voices and experiences that make our home so special.” Lisa Urias, CEO of the Arizona Office of Tourism, emphasized the collaborative nature of the brand development process, involving input from Arizonans across the state. She noted that the brand reflects the experiences and values that Arizonans hold dear.
The new “Vibrant Arizona” brand will be integrated into various aspects of the state’s tourism and marketing efforts. A multichannel tourism campaign is planned for early 2025, targeting both domestic and international visitors. Additionally, the new “Arizona” brand mark will be used to unify the identity of state agencies.
Urias expressed her gratitude to the Arizonans who participated in the brand development process, stating, “We would not have a new Arizona brand to reveal without you.”.
