featured-image

At WWDC on June 10 2024, Apple took the wraps off its ambitious project to inject generative AI features throughout its operating systems. Apple calls this Apple Intelligence, and it’s going to transform the way you use your iPhone, iPad, and Mac—but it’s also got significant limitations and caveats. Here’s everything you need to know about Apple Intelligence before it lands on your devices: What it is, what it does, how it works, when it’s coming, and what you’ll need to be able to use it.

Updated December 12: iOS 18.2, iPadOS 18.2 and macOS Sequoia 15.



2 are out now, bringing more Apple Intelligence features to compatible iPhones, Macs and iPads. What is Apple Intelligence? Apple Intelligence is Apple’s branded term for its suite of generative AI features that debuted in iOS 18 , iPadOS 18 , and macOS 15 Sequoia . Since Apple has been using machine learning and “artificial intelligence” in its products for years (though not generative AI), and because Apple is a company that can never pass up a good branding opportunity, it took “AI” and gave it a snazzy new name.

Apple Intelligence involves several features including some centered around reading and writing, some for image generation, and a few other things. It’s a way of getting things done quicker through voice and text prompts that draw on personal context and understanding to deliver results quickly and privately. When does Apple Intelligence come out? The first set of Apple Intelligence features.

Back to Fashion Page