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uk By CHARLES LEGGE Published: 01:55, 20 November 2024 | Updated: 01:57, 20 November 2024 e-mail View comments QUESTION: Were all Steve Jobs’s clothes made by the same designer? Apple co-founder Steve Jobs’s signature black polo necks were all made by Issey Miyake , a renowned Japanese fashion designer known for his minimalist and innovative style. Jobs wore a very consistent ‘uniform’ of black polo neck, Levi’s 501 jeans and New Balance trainers. On a trip to Japan in the early 1980s, Jobs noticed that many workers at Sony were wearing uniforms.
Intrigued by this, he asked Sony’s chairman, Akio Morita, about it. Morita explained that after the Second World War , uniforms were introduced as a way to unify the workforce and build camaraderie. Jobs wanted to create a uniform for Apple employees but this was not well received by the Apple team so he pivoted and commissioned Miyake to design his own ‘personal uniform’ instead.
Miyake designed the polo necks specifically for Jobs, who reportedly owned dozens of them. He retired the design after Jobs’s death in 2011. This choice allowed Jobs to simplify his daily routine, focusing his energy on work .
