Annie Jurrens lives in Plainview, Minnesota, with her husband and three young children. It is there she runs Refill Goods , a low-waste general store that promotes community connection. Her affinity for minimal waste is also reflected in her approach to clothing.
“Knowing what I do about fast fashion's impact on the environment, I am not very interested in fad pieces that will end up in landfills,” she says. ADVERTISEMENT Instead, she prioritizes the slow and steady evolution of an intentionally stocked closet. “Style, like everything else, is something that takes attention and is curated over time,” Jurrens says.
Describe your style. It is finally coming together. For the first time I feel like I'm dressing for myself and not other people, and that feels good.
What influences how you choose to dress? I'm very practical. Clothes need to be comfortable so I can do all the things I need to do in a day with my small kids and business. I also, of course, need to have layers thanks to the unpredictability of Minnesota weather.
Recent rave-worthy secondhand find? ADVERTISEMENT This summer at a garage sale, I found a bunch of gold earrings for 50 cents a pair, which I now wear often. Any common method for picking out your apparel each day? Once upon a time I heard someone say, "It takes just as much effort to put on a cute outfit as it does a frumpy one, so I might as well look good and feel better." What is the style you are embodying and what is the message you want it to .
