EXCLUSIVE Zyn nicotine pouch manufacturer Philip Morris branded as 'woke' company after DEI policies are revealed Philip Morris, the nicotine pouch manufacturer's parent, is coming under fire CLICK HERE: Sign up for DailyMail.com's daily U.S.

politics newsletter By Jon Michael Raasch, Political Reporter In Washington, D.C., For Dailymail.

Com Published: 20:30 BST, 4 October 2024 | Updated: 20:39 BST, 4 October 2024 e-mail 2 View comments The parent company of the popular Zyn nicotine pouch brand is coming under fire for pushing ' woke ' policies. Zyns, small, pillow-like pouches full of nicotine salts have been all the rage in recent years among fraternity brothers, ex-chewing tobacco users and those looking to quit smoking. But to the likely dismay of the fraternity members - Zyn's parent company is now under fire for being 'woke.

' The product's manufacturer, American multinational tobacco company Philip Morris, is the subject of an alert by advocacy group Consumers' Research. Its latest 'Woke Alert' - the group's designation for companies that push diversity, equity and inclusion (DEI) policies at the expense of buyers, is targeting the popular product. Zyn are nicotine pouches that have been popularized in recent years.

Its manufacturer, Philip Morris, is now catching flak for being 'woke' after advocacy group Consumer's Research put out a 'Woke Alert' about their DEI practices Your browser does not support iframes. 'Instead of focusing on consumers, Zyn manufacturer Philip.