Friday, August 23, 2024 Zimbabwe’s tourism sector has achieved a significant milestone by surpassing the $5 billion revenue target set for 2025, well ahead of schedule. This remarkable achievement is the result of strategic investments in infrastructure, effective marketing campaigns, targeted key markets, and the development of new tourism products. According to a report by ZBC News, a partner of TV BRICS, Zimbabwe’s tourism industry has become one of the leading sectors of the national economy, poised to surpass even mining and agriculture in terms of revenue generation.
Deputy Minister of Tourism and Hospitality Industry, Tongai Mnangagwa, emphasized the growing importance of tourism in Zimbabwe’s economy. He highlighted that the government is committed to enhancing transparency and efficiency within the industry through the use of advanced technology. This includes the development of software that will automatically track the number of tourists, their accommodations, and financial transactions, ensuring better management and accountability.
In 2023, the tourism industry contributed 12 percent to Zimbabwe’s GDP, creating jobs and generating foreign exchange, further solidifying its role as a vital economic driver..