China's Zheng Qinwen celebrates scoring a crucial point against Croatia's Donna Vekic during their women's singles tennis gold-medal match at Roland Garros in Paris on Aug 3. (WEI XIAOHAO/CHINA DAILY) Paris 2024 women's tennis singles gold winner Zheng Qinwen of China has fueled a nationwide trend in tennis sportswear and related fashion. As the "tenniscore" trend takes hold, sportswear and fashion brands have ramped up their focus on tennis apparel.
Global activewear leader Lululemon has launched its 2024 Tennis Club collection, featuring retro-colored tennis dresses, skirts, shorts and tanks. The tennis series has become one of Lululemon's important product lines, the company said. The brand first ventured into tennis gear in April 2022.
Wilson, a tennis-focused sportswear brand, introduced the Marta dress — a white tennis dress priced 1,690 yuan ($236) — during Wimbledon in July. The dress quickly sold out in the Chinese market. During this year's 618 shopping festival around June 18, Taobao saw a 256 percent year-on-year increase in online searches for tennis skirts, with transaction volumes up by 158 percent year-on-year.
Searches for Lululemon's tennis skirts alone surged by 95 percent year-on-year. Data from Meituan indicated that since July, tennis-related online searches have jumped by over 60 percent, while tennis-related orders have skyrocketed by 172 percent. Zheng's Olympic victory further fueled this trend, with online searches for tennis dresses on Taobao i.