As a ambassador, it’s perhaps no surprise that ’s new favourite bag is from the French fashion house. But what you might not have noticed is that the monogram style is a re-edition of a ’90s classic, entitled the Zendaya adds this bag to her Louis Vuitton collection While the actor was first spotted with the bag last July, she’s rarely been seen without it this summer, from her appearances at to her recent visit to Ottolenghi’s Notting Hill outpost. With its boxy shape, the shoulder bag is the perfect size for all your daily essentials – so it makes sense that it’s become ’s go-to.
Continuing the trend of luxury brands revisiting archival styles (see and Horsebit bags, and Le City), first reissued the bag – originally designed by – back in spring/summer 2022, adding a branded guitar strap to give the style a more modern spin. Fashion houses are reviving vintage Although the style (which is also similar to the brand’s shoulder bag) was relaunched several seasons ago, it seems like it’s been a sleeper hit, with resale platform noting that the is now selling nearly twice as quickly as other bags on its site. “The re-edition of the bag aligns with the current trend for ,” chief marketing officer, says.
“It’s increased in demand over the past several months, likely due to the enduring appeal of the ultra-practical shoulder bag.” It’s not the only vintage style that ’s been spotted with: the star was also seen with the brand’s lime-green Spri.