In an exciting development for beauty enthusiasts, Nykaa , India's leading beauty and lifestyle retailer, has expanded its international brand portfolio with the launch of the luxury beauty brand Yves Saint Laurent (YSL) in India. This collaboration brings a wide range of YSL Beauty ’s iconic products, including lipsticks, foundations, eye palettes, and mascaras, to Indian consumers . Anchit Nayar, Executive Director and CEO of Nykaa Beauty, expressed his enthusiasm about the launch as reported by many websites.
He said, “We are determined to bring the best of international beauty to our shores, and we are thrilled to introduce the legendary YSL Beauty makeup to Indian consumers. Yves Saint Laurent is synonymous with luxury, boldness, and innovation, making it a perfect addition to our unparalleled portfolio of premium brands.” Nayar further highlighted that the brand’s ethos of encouraging bold and authentic expressions of individuality aligns perfectly with Nykaa’s values.
“We are confident that the introduction of YSL Beauty Makeup will elevate the luxury beauty experience for our consumers, redefining beauty standards,” he added. YSL Beauty makeup will be exclusively available in India on the Nykaa website, app, and select Luxe stores across the country for the next two months. This launch signifies a significant milestone in making high-end international beauty products accessible to the Indian market, catering to the growing demand for luxury beauty experi.