Movie lovers around the world have seen her face millions of times, but it's a safe bet they wouldn't know her name. Featuring in the logo Columbia Pictures has used since 1992, her image heralds the beginning of each of the production giant's films – a stoic look on her face, a blue bolt of fabric held across her body and a torch held aloft in one hand. She might be the 'Torch Lady' or Lady Columbia to us, but to those who know her she's Jenny Joseph – and becoming one of the world's most famous faces wasn't exactly in her plans.
READ MORE: Beloved Aussie chocolates set to double in price Joseph was working as a graphic artist at a New Orleans newspaper when she unwittingly became a movie icon. Her colleague, Pulitzer Prize-winning photographer Kathy Anderson, was friends with illustrator Michael J Deas, who Columbia Pictures had asked to paint its new logo in 1991. The company wanted a fresh iteration of the 'Lady Columbia' motif that had featured in its logo since 1924.
Deas asked Anderson to shoot a reference photo for him, and mentioned he needed a model to pose for it. Anderson suggested her coworker, who agreed to take part in what would become her first and only modelling role. The portrait shoot took place during Joseph's lunch break, and she was styled in a bedsheet and held a lamp above her head.
There was a special surprise in store during the session, as Deas recalled to 4WWL . "At some point [Joseph] just started listing a bit and she very politely sai.