Just months ahead of the 2024 Presidential Election (and days before the first ), one of New York’s buzziest designers Willy Chavarria gave us a seat at the table for his SS25 show. Held in the city’s financial district—across from the Trump building and NYSE—his latest collection titled “América” referenced both traditional codes and the beauty in diverse humanity. From squared hair shapes and barbed wire braids to a masculine skin finish with leather eyeliner, the giant 65-look show unified minority communities.
“It feels like the diversity we would like to see sitting at the table here in America,” hairstylist tells ESSENCE. In the first half of the show, Willy Chavarria presented his mainline collection, which featured more well-groomed, classic looks. “Square shapes and some pompadours, 1940s-inspired [hair],” George says, referencing the telenovela actor Cantinflas.
Using Oribe’s as a foundation layered with their , he secured the sculpted shape with a . For the second half, which debuted their new collaboration with Adidas, a darker mood invited athletes to the runway, like Olympic gold medalist Noah Lyles and WNBA star Betnijah Laney, which coincided with greasier, more athletic beauty moments. “The natural, dewy makeup look provides a contrast to the overall theme of the collection and the complexities that represent the American identity,” makeup artist Kuma says, keying in products like ADDICTION TOYKO’s in a clear pink color and a .
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