The other day we told you about Jaguar's weird , woke rebranding and the ad that raised more than a few eyebrows. The entire thing was bizarre, mostly because Jaguar clearly isn't reading the room: that woke nonsense is dying out (thank goodness). They were absolutely dragged for it and the critics were right.
If this writer didn't know Jaguar sold cars, she wouldn't have had a clue about that ad and -- if she were to ever be in the market for a luxury vehicle -- the ad didn't make her want to buy a Jaguar. You'd think they'd listen to the reaction of the car buying public and rethink this ad. You'd think wrong.
They doubled down in this vaguely threatening way: Soon you'll see things our way. This writer guarantees you she won't. But you do you, Jaguar.
That sounds like a threat. pic.twitter.
com/eOvLtxdAud Laughed out loud. No, we really won't. Read the room!🙄 This seems like the most basic function of the advertising department: reading the room.
Guess not. Or your customers will "Bud Light" you into irrelevance, which is more likely Going the Bud Light route is far more likely. Have you lost your minds? Customers dictate what customers want! Shoving this down our throats is offensive.
Soon YOU will see things OUR way...
They sure will. Great campaign, guys. pic.
twitter.com/jWnZltrNEn Same vibes, really. Cool.
Here's our way. pic.twitter.
com/kxUNwmsyqi Boom. “Our way”? wtf? How about seeing things in your customer’s way? Are you a business or an activist group? You.