Yoshitsu, a retailer and wholesaler of Japanese beauty and health, luxury and electronic products, has announced a significant move to expand its presence in Southeast Asia. The company, through its Hong Kong subsidiary, Tokyo Lifestyle Limited (TLS), signed agreements with Grun Group Thailand to develop a network of franchise stores under the “Tokyo Lifestyle” brand. The gold standard of business intelligence.

Yoshitsu aims to establish a distribution network of 18 franchise stores in Thailand and 15 in Malaysia by the end of 2026. The expansion plan includes opening three standard stores in downtown Bangkok and eight lifestyle stores nationwide in Thailand in 2025. In Malaysia, the company plans to open two standard stores in Klang Valley in 2024, five lifestyle stores in 2025 and 15 stores nationwide by 2026.

The agreements are part of Yoshitsu’s ambitious regional expansion strategy. Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research.

Gain competitive edge. Your download email will arrive shortly We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form Yoshitsu principal executive officer Mei Kanayama said: “We are thrilled that our strategic expansion initiatives into the Southeast Asia market have made solid progress.

We believe Southeast Asia i.