Yoshitsu, a retailer and wholesaler of Japanese beauty and health products, has announced the opening of two new franchise locations for its Reiwatakiya brand in Hong Kong. Opened in September 2024, the stores are part of a strategic initiative to enhance the retailer’s market presence and boost brand recognition within the region. The gold standard of business intelligence.
The new stores are located in the shopping districts of Tsuen Wan and Admiralty. They are designed to offer high-quality discounted products in an outlet-style setting and create a novel shopping experience for consumers in Hong Kong. Yoshitsu’s strategy focuses on providing discounted and cost-effective products, aligning with market demands.
The company is also targeting broader markets, with plans to introduce the brand to Macau and Thailand shortly. Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research.
Gain competitive edge. Your download email will arrive shortly We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form The expansion strategy includes the opening of ten additional discount franchise stores up to 2026.
The move seeks to attract and retain a loyal customer base by offering a consumer-friendly shopping experience, which is expected to reinforce Yoshitsu’s position in.