Ask any makeup artist or beauty editor about the best IT Cosmetics products and the full coverage CC+ Cream is sure to come up in conversation. It’s widely regarded as one of the -like bases with skincare benefits and is supremely famous in beauty circles. First launching onto the market in 2008, the brand is born of founder Jamie Kern Lima’s need for products that would work with her rosacea and sensitive skin.
Now a mainstay of Boots and Sephora, as well as several beauty e-tailers, the brand has truly earned the right to call some of its products makeup icons. But the CC+ Cream isn’t the only IT Cosmetics buy that’s worth the attention. Don’t panic, I’m not going to tell you that the aforementioned product isn’t that great—far from it; I’ve previously written about why it’s .
But there are other excellent buys from this brand that deserve more air time along with it. Having used and worn a lot of them in my time, these are eight of the best IT Cosmetics products. Let’s first talk about what is easily the most famous IT Cosmetics product: the original Your Skin But Better CC Cream+ SPF 50+.
Put what you know about CC creams as a product category to one side, because this one has quite full coverage. You’ll get more of the benefits you’d associate with foundation than a very lightweight colour-correcting formula. One pump will give you enough to cover your whole face, giving it generous coverage, whilst a small amount is perfect for blending over ar.