SHANGHAI , Aug. 13, 2024 /PRNewswire/ — Xiaohongshu, a leading lifestyle platform in China , recently unveiled its mid-year search report, highlighting lifestyle insights based on the search data from their users in the first half (H1) of 2024. By analyzing the search trends of millions of users, the report identifies the top lifestyle data worth noting.
As of the end of 2023, the monthly active users of Xiaohongshu had surged to 300 million, with 50% of the user base belonging to Gen Z. Interestingly, 70% of these users actively engage with the platform’s search function. “Whenever you can’t make a decision, turn to Xiaohongshu ” has seamlessly become part of the daily routines of many Chinese individuals, reflecting a preference to search on Xiaohongshu for everyday needs and interests.
According to the report, users engage in an average of 6 searches per day, with a third of new users making search part of their initial actions upon the first day of opening the app, essentially utilizing Xiaohongshu as a search engine. The most popular search periods fall between 3 PM – 5 PM and 8 PM – 10 PM . Search topics range from seeking inspiration for learning and work, addressing life and emotional challenges, to discovering tips on fitness, fashion, and other aspects of daily life.
Paris is undoubtedly the hottest city this summer, with a video shot by the renowned French footballer Kylian Mbappé gaining immense popularity. His unique accent while speaking Chinese .