Xiaohongshu and VOGUE Business Redefine Home Aesthetics During Milan Fashion Week

MILAN, Sept. 30, 2024 /PRNewswire/ -- At the recent Milan Fashion Week, the world's premier fashion showcase, a wave of new trends emerged, notably in the realm of home decor. Here, fashion and home furnishings merged seamlessly, signaling a novel trend. Xiaohongshu, in collaboration with VOGUE Business, hosted the VOGUE Business Milan Digital Summit themed "The Digital Silk Road: Pioneering the Future of Luxury Lifestyles" during the week. Mr. Shawn Li, General Manager of Commercial Durable Goods Business Group at Xiaohongshu, was one of the speakers on the "Tapping Lifestyle Trends: The Micro-Cultures Driving Engagement" panel. The summit, which explored the evolving concept of home living, provided profound insights into the changing lifestyles and preferences of today's youth in China. It introduced innovative ideas and trends that are reshaping how young people envision their living spaces, offering avant-garde perspectives for brands on consumer engagement. The event also sparked a new discourse on aesthetics in home and lifestyle, creating a confluence of fashion, art, and daily living.Xiaohongshu: A Go-to Social Media Platform for Tens of Millions of Users Finding Home InspirationAligning perfectly with Xiaohongshu's human-centric values, consumers are increasingly seeking harmony between their home environments and personal lifestyles. As a lifestyle community beloved by youth, the social media platform excels in understanding people's needs, gaining insights into emerging consumer scenarios and industry trends in China. According to Xiaohongshu Research, as of Q2 2024, with a monthly active user base of 300 million, nearly 65% of whom are ...Full story available on Benzinga.com

MILAN , Sept. 30, 2024 /PRNewswire/ -- At the recent Milan Fashion Week, the world's premier fashion showcase, a wave of new trends emerged, notably in the realm of home decor. Here, fashion and home furnishings merged seamlessly, signaling a novel trend.

Xiaohongshu, in collaboration with VOGUE Business, hosted the VOGUE Business Milan Digital Summit themed "The Digital Silk Road: Pioneering the Future of Luxury Lifestyles" during the week. Mr. Shawn Li , General Manager of Commercial Durable Goods Business Group at Xiaohongshu, was one of the speakers on the "Tapping Lifestyle Trends: The Micro-Cultures Driving Engagement" panel.

The summit, which explored the evolving concept of home living, provided profound insights into the changing lifestyles and preferences of today's youth in China . It introduced innovative ideas and trends that are reshaping how young people envision their living spaces, offering avant-garde perspectives for brands on consumer engagement. The event also sparked a new discourse on aesthetics in home and lifestyle, creating a confluence of fashion, art, and daily living.

Xiaohongshu: A Go-to Social M edia P latform for Tens of Millions of Users Finding Home Inspiration Aligning perfectly with Xiaohongshu's human-centric values, consumers are increasingly seeking harmony between their home environments and personal lifestyles. As a lifestyle community beloved by youth, the social media platform excels in understanding people's needs, gaining insights .