SINGAPORE: In Singapore’s business landscape, Melissa Laurie’s entrepreneurial journey with Oysterly has taken a remarkable turn, catapulting her company into the limelight. The 2023 Xero Beautiful Business Fund (XBBF) was a game-changer for Oysterly, clinching a win under the “Trailblazing with Technology” category. This triumph has amplified their reputation as User Generated Content (UGC) experts and opened doors to global recognition.
A catalyst for growth “The XBBF win has been a catalyst for our growth,” beams Laurie, the visionary founder of Oysterly. “It’s elevated our status and showcased our expertise in creating authentic UGC, influencer content, and branded videos.” This newfound visibility has led to Laurie being invited to share her insights at prestigious events worldwide, further solidifying Oysterly’s position as a thought leader in the industry.
The accolade has validated Oysterly’s mission to foster genuine connections between brands and their audiences through social media and propelled them into new markets. With the financial boost from the XBBF, Oysterly is developing an innovative in-house UGC tool. “Our tool will revolutionize content creation, enabling us to produce trend-driven videos within 24 hours, keeping our clients at the forefront of pop culture and marketing,” Laurie explains.
The XBBF, with its generous funding of over $600,000, is a testament to Xero’s commitment to empowering small businesses. Koren Wines, mana.