When it comes to life off the field, Welcome to Wrexham star Ollie Palmer is a fashion and beauty icon. Palmer, 32, plays as a striker for Wrexham AFC, the Welsh soccer team co-owned by Ryan Reynolds and Rob McElhenney (ever heard of it?), but he’s also the founder of WxM Clothing. “It’s a luxury streetwear clothing brand.
Really affordable price and it’s fantastic quality,” Palmer gushed to Us Weekly exclusively while promoting a partnership with American Crew . “It’s really comfy and it’s done fantastic.” Since its launch in November 2022, WxM has been “selling really well,” Palmer also told Us .
“The main thing is the customer feedback, which is [that] they love the product. It’s just as good as any other product they’ve bought,” the athlete explained. “That’s what I want to do.
I want to develop something which is comfortable, looks good, but doesn’t need to be overly priced though. It’s going really well.” Palmer got the chance to showcase a WxM photoshoot during an episode of FX’s Welcome to Wrexham .
For the football star, putting his personal life — including his wife and kids — has been “fantastic.” “We enjoyed filming it all together. So, it’s been good fun,” Palmer told Us of filming with his family.
“It’s different than what we were used to pre-Welcome to Wrexham.” Being friends with Reynolds and McElhenney helps too — because, yes, they’ve been promoting WxM as well. (Reynolds and McElhenney bought.