Tulum Beach in has been named the beach with the whitest sand in the world, beating out destinations like the Seychelles and Greece for the top spot. Researchers from luxury villa travel agents carried out a study of over 200 around the world, using colour analysis theory and Google Maps images to find out which beach truly is home to the whitest sands on the planet. Using screenshots from Google Maps and finding out the sands’ RGB colour code, the researchers compared this with the world’s purest shade of white, finding that Tulum Beach claimed the top spot by far, with its being just 1.

4 points off the whitest shade in the world. Anse Source D’Argent took second place on the list at 4.3 points off the purest shade of white, yet that is still over three times the amount that Tulum’s white sands ranked.

This beach, found in the is the only African beach to find itself in the top 30. While pristine white beaches may be associated with faraway countries that bask in hot temperatures all year round, interestingly, countries in dominated the rankings, with half of the top 30 beaches being on the continent. One such beach was Marmari Beach in Kos, , with just a 6.

5 point difference in its sand shade compared to the whitest colour in the world, making it the beach with the whitest sand in all of Europe. The beach is located in the relaxed resort town of Marmari, with the white sand leading up to the crystal clear Aegean Sea. Two beaches in appear in the top ten, with Tropea.