Thursday, August 29, 2024 World Travel Market London is dedicating this year’s Technology Track sessions to tackling the persistent challenges that travelers face when searching, shopping, booking, and paying for their trips. Technology-focused sessions will be spread across the event’s three days, with the Technology Summit scheduled for the opening day, Tuesday, November 5, from 10:00 a.m.

to 1:15 p.m., on the Purple Stage.

These sessions are curated by WTM’s newly appointed technology advisor, Timothy O’Neil-Dunne, who is also the principal at T2Impact, a firm specializing in aviation, travel, and leisure analysis and consulting. One of the highlights will be a fireside chat with Alfonso Paredes, President of Expedia Group’s Private Label Solutions business. Paredes oversees the B2B aspect of the business, enabling companies to sell travel by leveraging Expedia Group’s technology and supply.

Paredes will lead a session focused on the significance of the customer’s digital experience, sharing his insights into user challenges and the future convergence of AI and loyalty programs. The program also includes quick-fire sessions exploring the unique dynamics of customer experiences by region and industry vertical. These sessions will conclude with a panel discussion promising an unfiltered debate on the industry’s effectiveness in engaging with travelers.

Additionally, the Tech Track will feature a startup competition, set to take place on Tuesday afternoon. O�.