Monday, August 26, 2024 In a move that underscores the growing importance of Islamic tourism on the global stage, the World Islamic Tourism & Trade Expo (WITEX) will continue to be hosted at the Sunway Resort Hotel, Bandar Sunway, Selangor, from August 22 to 24, 2025. This event, which has evolved from the Asia Islamic Tourism & Trade Expo (AITEX), is set to attract even greater participation from international exhibitors and delegates, further solidifying Malaysia’s role as a central hub for Islamic tourism. WITEX 2025 represents a significant step forward in the rebranding effort that has transformed AITEX into a truly global platform for the Islamic tourism industry.
The decision to rebrand AITEX to WITEX was driven by the recognition that Islamic tourism, including Halal tourism, has vast untapped potential that extends far beyond Asia. As WITEX, the expo is poised to become the world’s foremost event in Islamic tourism and trade, reflecting the industry’s growing importance and its potential to drive economic growth and cultural exchange worldwide. Malaysia’s selection as the host country for WITEX 2025 is a testament to its ongoing commitment to being a leader in the Islamic tourism industry.
The Sunway Resort Hotel in Bandar Sunway, Selangor, provides an ideal setting for the event, offering world-class facilities and a location that is easily accessible to international visitors. Malaysia has long been recognized as a prime destination for Halal tourism, with .