A woman has gone viral after filming herself secretly hiding cash inside baby formula packets at supermarkets . TikTok creator Tabitha Swatosh is just one of the influencers who have gone viral after taking part in the divisive viral online trend called “She deserved the purse”, which sees big-name creators secretly hide cash inside baby products in the hope that struggling parents will find it. In a recent video, Swatosh filmed herself visiting her local Target and stuffing up to $50 inside packaging for items like nappies, detergent and formula.

Swatosh said online she wanted to “pay it forward” and “leave a couple of little things” in her local grocery store in the hope that a “mother or father who are struggling right now gets them”. While creators taking part in the trend have been praised for their “heartwarming” acts of kindness, the trend has been widely criticised after reports of people visiting the stores identified in the videos in search of the hidden money. One TikTok user said online they had visited their local Walmart and “formula cans were literally torn open”.

The Independent has contacted Walmart and other supermarkets pictured in these videos for comment. “Went to Walmart today and ALL of the boxes were open. I asked for an unopened box from the back.

The worker said they have been watching the cameras on who has been opening stuff and not buying it.” Another person wrote online: “I literally comment this on every ‘She Dese.