TORONTO — The Canadian market is ripe for growth to Grenada. Grenada Tourism Authority CEO Petra Roach, along with GTA chairman Randall Dolland, joined Sekou Stroude, the GTA’s Director of Sales, Canada, at Toronto restaurant Sassafraz last night to share their message, and showcase their destination. Marketed as ‘Pure Grenada: The Spice of the Caribbean’, the island is increasingly popular for Canadian sun seekers.
It’s not a mass market destination, but “a boutique destination,” in the words of GTA chairman Doland. “It’s where you go to reconnect,” said Doland. “It’s a destination that truly rejuvenates you.
When you come back you have bragging rights. It’s truly unique.” GRENADA’S 4TH LARGEST MARKET: CANADA Canada is Grenada’s fourth largest market, delivering 10.
8% of the island’s visitors. The U.S.
sends 54% of Grenada’s visitors, followed by the UK (14.7%) and the Caribbean (14.4%).
As Stroude noted, considering that Canada’s population is roughly one-tenth of the U.S. population, Canada is more than holding its own.
Roach thanked Stoude for his work growing the Canadian market. “We’ve had a fantastic year so far,” she said, adding “we’re looking to invest more in the Canadian market.” Some 13,000 Canadians travelled to the Spice Island in the first seven months of 2024.
NEW FLIGHTS That number will no doubt climb even higher in the months to come, as the winter sun season gets underway. Air Canada’s year-round weekly .