Over the weekend, the city of Lagos came alive as Maison Martell unveiled its audacious OOH experience, The Martell Tower, beside Palms Mall, Lekki, strengthening the brand’s vision towards becoming a cultural architect in Nigeria and globally. Attended by influencers, socialites and the media, the Tower houses different brand experiences and keeps in line with its ethos of constantly making bold and audacious moves that challenges the status quo. Expressing excitement at the innovation, which the Marketing Director, Evane Chenuet, said showcases the brand’s experiences and speaks to Maison Martell’s courageous and bold legacy.
She added that the Tower is a disruptively elegant experience that showcases all facets of Maison Martell and takes the consumer on a journey of discovery. The unveiling was an exhilarating journey through luxury, art and culture, drawing distinguished guests across various industries. Attendees entered through the pavilion and were then transported to L’Atelier on the ground floor to shop exclusive Martell offerings and unique merchandise, including finely woven silk scarves and rare perfumes.
Managing Director, Michael Ehindero, said the Tower Experience represents the brand’s commitment to crafting unique experiences that blend heritage with modernity. The unveiling offered a rare experience, merging luxury and culture in an event that left everyone wanting to relive the evening’s elegance and grandeur. “The Tower Experience embodies o.