Rogers Communications' plan to buy out Bell's ownership share of Maple Leaf Sports & Entertainment could become a big victory for an emerging power player on the sports media scene. Read this article for free: Already have an account? To continue reading, please subscribe: * Rogers Communications' plan to buy out Bell's ownership share of Maple Leaf Sports & Entertainment could become a big victory for an emerging power player on the sports media scene. Read unlimited articles for free today: Already have an account? Rogers Communications’ plan to buy out Bell’s ownership share of Maple Leaf Sports & Entertainment could become a big victory for an emerging power player on the sports media scene.

The deal makes tech giant Amazon a strong favourite to land national NHL broadcast rights once the current deal with Rogers expires in less than two years, a sports management associate professor said Thursday. “The big winner was Amazon,” said Brock University’s Mike Naraine. “1A was Amazon, 1B was Rogers and after 50 feet of nothing, Bell shows up last.

” Rogers announced Wednesday it planned to purchase Bell’s 37.5-per cent share of MLSE for $4.7 billion, giving it 75 per cent ownership of the sports conglomerate.

Rogers and Bell currently hold equal shares while MLSE chairman Larry Tanenbaum, via his holding company Kilmer Sports Inc., owns the other 25 per cent. The proposed sale, assuming it gets regulatory and league approvals, is expected to close in mid-2025.

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