A seamless execution, enthusiastic patrons and a strong sponsor system all combined to play a pivotal role in the success of the 15th anniversary celebrations of Dream Wknd. Held August 2-6 along Norman Manley Boulevard in Negril, the event surpassed expectations, delivering an unforgettable experience for attendees and reaffirmed the commitment of its sponsors. Known for its vibrant party atmosphere, Dream Wknd drew thousands of patrons, eager to immerse themselves in five days of fun and frolic.
Brand PR & Communications Manager at Campari Group Dominic Bell shared his enthusiasm as he congratulated the Dream Entertainment team. “The structured series of events allowed for us to showcase the versatility of Campari’s mixed drink offerings to a diverse range of patrons, locals and tourists alike. It is important for Campari Dream Wknd to continue to display the best of Jamaican music, food, and wider culture to the world, especially, while maintaining the authenticity of its themed consumer experiences within the suite of events,” Bell said.
Dream Wknd organisers emphasise that the success of this year’s staging is a testament to the collaborative spirit between them and their sponsors. “With Campari, Pepsi, JTB, Hennessey, Magnum, Moet & Chandon, Wray & Nephew, Ting, OceanSpray, True Colours Events, IrieJamz Productions, Starlight Productions, BarCode, Recycling Partners of Jamaica, Zip FM and Xodus Remedy, each contributing their own unique expertise and resources.