There’s no right or wrong answer to the question which is the best share to buy at any given point. It depends on what’s happening in the market, but crucially, it also depends on the investor. For example, I think October would be a pretty good time to buy insurer , but one thing is stopping me.

I already have a big stake in rival so I’d to the fortunes of just one sector. Loads of other factors come to play, including how experienced I am, and how much money I have to invest. My debut stock pick For example, if I was buying my first ever individual stock, I wouldn’t start with luxury car maker .

Its shares are and I only bought them myself after first building a balanced portfolio of 24 more sensible stocks. If I was starting from scratch, and only had £500, I’d want something whose shares were unlikely to go haywire and put me off investing for good. With that in mind, I’d go for a solid FTSE 100 blue chip and one named jumped right out at me: consumer goods giant ( ).

This is no ‘here today, gone tomorrow’ enterprise. It was founded in 1929. While there’s no guarantee it will survive another century, it’s record does give me a degree of comfort.

Unilever is a massive global enterprise that boasts top brands , , , , · , , , , and many more. An estimated 2.5bn consumers use them every single day.

Unilever is where I’d begin It doesn’t sell expensive, luxury purchases but everyday basics with high brand recognition and loyalty. This helps protect sa.