The platform aims to "reimagine radio the way the iPhone did for the telephone" Will.i.am has launched a new AI -led interactive radio platform.

READ MORE: Beyond human imagination: How AI is pushing the boundaries of entertainment The Black Eyed Peas frontman has announced ‘RAiDiO.FYI’, a new radio service that features AI presenters. The service aims to “reimagine radio the way the iPhone did for the telephone,” — according to the official website .

It comes a year after Spotify launched its AI DJ , which recognises your listening habits and suggests new songs for you using artificial intelligence. However, RAiDiO.FYI differs from Spotify’s offering in that it permits two-way communication — users can press a button to speak with the AI persona at any moment.

The platform’s AI-driven hosts will interact directly with listeners, encouraging them to ask questions about the music or the history of a song or discuss news, sports, culture and fashion. Listeners instantly become “active participants, choosing topics, asking questions, and talking with AI personas.” Check out a video of Will.

i.am demonstrating the technology below. https://t.

co/YQ7hbBNE2o joined #TheBreakfastClub to introduce a new radio experience that uses AI to enhance the radio experience for the hosts and DJs. If you could decrease your research time, would you do it? Listen in to hear more about https://t.co/aQmYijNDwJ ! @iamwill .

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twitter.com/PCRbjEZn5W — Power 105.1 (@Power1051).