Will.i.am calls on artists to rediscover ‘secret sauce’ that makes them human

Black Eyed Peas singer Will.i.am has called on artists to “get back to truly being imaginative” or risk losing out to artificial intelligence (AI).

Speaking ahead of a talk at the Edinburgh TV Festival entitled AI And The Future Of Creativity, the American rapper warned that human creators will “lose” the race against AI if they just try to “chase algorithms”. Advertisement The star, who last year co-founded the AI platform FYI, instead called on artists to rediscover the “secret sauce” that makes them human, which he said cannot be replicated by a machine that is nothing more than a “great mimic”. Advertisement He also said he hopes to “inspire folks” about AI, which he said is “everywhere, and about to be more everywhere”.

“We’re chasing algorithms...

and so I’m here to wave a flag, like, ‘Hey, if you’re chasing algorithms, you’re not going to beat an algorithm’,” he said. Advertisement “If an AI is going to create and compete to maximise the architecture of algorithms, well, the AI will do that better. “So in this TikTok race to get views and attention, if that is the spectrum of competition, we lose.

Advertisement “We need to get back to truly being imaginative, truly rinsing out our emotions, not for algorithmic number counts, but just celebrating expression, and we’re not doing that right now. “And one thing AI is not going to do is express and rinse out emotions. It’s not going to love.

It gives you the illusion t.