Why women are obsessed with this 'perfect' $70 summer dress from Target Australia: 'It looks like it's $400'

Why women are obsessed with this 'perfect' $70 summer dress from Target Australia: 'It looks like it's $400' Target has launched a brand new linen dress that dupes a popular Aussie brand READ MORE: $10 Kmart Australia top dubbed the 'ultimate' summer staple By Shania Obrien For Daily Mail Australia Published: 23:44, 3 November 2024 | Updated: 23:44, 3 November 2024 e-mail View comments Shoppers have discovered the 'ultimate summer dress' - and it's a bargain dupe of a high-end item worth over five times the price. The Target linen-blend scallop hem midi dress ($70) has stunned Australian women looking to spruce up their wardrobes. It has been compared to Posse's Zayla dress ($399) which sold out immediately and another design by Seed Heritage ($229).

Both dresses are available in black and white, and have scallop hems across the chest and length of the skirt. The trendy detail elevates the outfit above a simple strapless dress. 'Target's cut is the best, it's gorgeous!' a shopper raved.

'I am so here for the banging Kmart and Target dupes that have been dropping lately,' another said. A third wrote, 'I really like Target's European linen range - I find that it's so well made.' The Target linen-blend scallop hem midi dress ($70) has stunned Australian women looking to spruce up their wardrobes The Target linen-blend scallop hem midi dress ($70) is also available in white But the dress isn't the only Target 'dupe' going viral.

The Target shoulder bag ($25) has been flying off t.