In 2025, it is safe to say most people are hoping for some luck, but could that come from an undergarment? Many on TikTok are arguing it can. The tradition of wearing specific underwear colors on New Year's Eve is a superstition that has more recently gained traction online. Rooted in Latin American and European cultures, this practice involves wearing different colors of underwear to attract certain types of luck or energy in the coming year.
The Superstition Around Underwear Color on New Year's Eve While cultures all over the world practice, and have practiced, the New Year underwear superstition, TikTok is playing a role in its popularity this year. One video, posted by Liberty Walker, has received over 221,000 views in under 24 hours. "The color of your underwear is going to be what you want to attract in your new year," Walker said in the video via @libertyavawalker, before she ran through the colors and their associated meanings.
I hope this helps #fyp #nye #clothes Anabel Maldonado, founder of PSYKHE and a fashion psychologist, told Popsugar in December that the superstition surrounding underwear color on New Year's Eve relates to the theory of "enclothed cognition"; this suggests that our clothing choices influence our mental processes, emotions and behaviors. Researchers at Northwestern University coined the term when they found that people wearing white doctor's coats performed tasks with greater focus, associating their wardrobe with heightened attention. While the.