Why There a #BoycottDunkinDonuts Trending?: What did Dunkin Say to Rumble? By Some users on X (formerly ) are clamoring to , and onlookers are likely wondering why and what it has to do with . The call to is far from the first instance of users on the platform banding together against a brand. However, most of the tweets are so vague that you’ll have a hard time figuring out what the fuss is about.

Well, we did the legwork, so you don’t have to be confused the next time you see someone subtweeting about ditching their usual coffee and donut shop. Why are people calling for a Dunkin Donuts Boycott? Both and want us to drop and get away from "right wing culture" in order to get ad dollars from them. My response: No, we don't discriminate.

All cultures are welcome on Rumble. The call for a boycott of Dunkin Donuts is trending because of the company’s advertising policies. In particular, Chris Pavlovski, founder of the , stated that Dunkin told him that Rumble would have to drop right-wing commentator Steven Crowder and move away from right-wing culture for the company to spend ad bucks with them.

Pavlovski responded to Dunkin by saying, “No, we don’t discriminate. All cultures are welcome on Rumble.” Crowder has flirted with controversy in the past.

After being demonetized and suspended by YouTube several times, he moved his channel to Rumble permanently. Despite the platform’s much lower viewer base, Crowder continues to receive hundreds of thousands of views per .