November 21, 2024 "Micro-Tourism" Trend Puts the Spotlight on Chiba By Takeshi Dylan Sadachi Chiba is not exactly a hidden gem. While some travel influencers might be tempted to call it that—it’s already a well-loved escape for locals. For centuries, Tokyoites (or Edoites) have flocked there, drawn by its history, nature and seaside charm, all conveniently close to the metropolis.

Today, Chiba is gaining even more attention, particularly Southern Chiba, commonly known as Boso—the name of the peninsula where Chiba is located. This article explores the attractions of the Boso region and offers recommendations on what to do, along with a vision for Southern Chiba’s tourism future. Chiba is not short of attractions.

Shinshoji Temple , founded in 940 AD in Narita, has reigned as Japan’s most-visited temple for decades. Tokyo Disney Resort —despite the name—is also in Chiba, meaning countless visitors have set foot in the prefecture without realizing it. Chiba’s culinary scene is equally impressive as Japan’s center for both fishing and soy sauce production.

It’s home to Choshi Fishing Port , where the nation’s largest fish hauls arrive, and is also Japan’s top soy sauce producer — Kikkoman , founded in 1603, began its legacy here. However, you’ll notice that these attractions are all in Northern Chiba. Despite Southern Chiba having its own long-standing sites, many visitors tend to focus on the northern half of the prefecture.

This often comes down to f.