Ralph Lauren just reported strong sales in Asia, including in China. The iconic American brand appears to be bucking the luxury slowdown in China. Classic luxury, which Ralph Lauren encapsulates, is resonating with Chinese consumers.

Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read preview Thanks for signing up! Go to newsletter preferences Thanks for signing up! Access your favorite topics in a personalized feed while you're on the go. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy .

You can opt-out at any time by visiting our Preferences page or by clicking "unsubscribe" at the bottom of the email. Advertisement Ralph Lauren , the quintessential American brand, is pulling off what many of its luxury peers are finding near impossible right now: getting Chinese consumers to spend. An integral part of Ralph Lauren's success is that it doesn't shy away from its all-American-ness.

At a time when luxury conglomerates like LVMH and Kering are seeing sales in China drop, dampened by issues like its real estate crisis and the rise of "luxury shaming," the New York City-headquartered company is seeing quite the opposite. In its second-quarter earnings for fiscal 2025, released Thursday, Ralph Lauren reported global same-store sales were up 10%. Asia led its growth, with same-store sales up 11% during the quarter.

The company said revenue growth in.