No one in school soccer has punched above its weight within the identify, picture and likeness period greater than Ole Miss. For years and years earlier than it was inside the guidelines to pay gamers, Ole Miss would catch the suspicious glare of opposing followers and pique the curiosity of NCAA investigators each time it landed a big-time recruit. That was the way in which it used to work in school soccer once you’re not an Alabama, Ohio State or Southern Cal.

However now? NIL has introduced all of it out into the open, and Ole Miss has really knocked it out of the park beneath Lane Kiffin. Although the precise numbers are opaque, The Grove Collective is extensively seen across the business as one of many best-run and most organized teams within the nation, elevating a ton of cash and serving to Kiffin put out aggressive presents for prime expertise. “I don’t know what they’re spending, however they’re proper there with Ohio State and Texas and all these colleges,” former Florida and South Carolina coach Steve Spurrier stated just lately on longtime journalist Pat Dooley’s podcast.

Arkansas athletics director Hunter Yurachek lamented throughout a booster operate that Ole Miss has 5,000 individuals giving to its collective whereas the Razorbacks have simply 1,000. The purpose right here is that Ole Miss has gone all-in on NIL as its path to the highest of the game as a result of it’s the one method Ole Miss can get to the highest of the game. Final 12 months,.