Univision executive highlights how production contributes and benefits from the island as a venue 25 de julio de 2024 - 5:50 PM As this newspaper reported a few months ago, the José Miguel Agrelot Coliseum was chosen as the venue for Univision’s Premios Juventud 2024 for the third consecutive year. Today, hours before the start of “the hottest party of the summer,” the senior vice president of Consumer Marketing and Talent Strategies of the Hispanic television network, José Morales spoke with El Nuevo Día about how the production contributes and benefits from the island as a venue. --- Lee este artículo en español.
--- “I am very happy to be here for the third year celebrating Premios Juventud in my homeland,” said the Puerto Rican. A ccording to the executive since his debut at the San Juan venue, the door of negotiations between the company and the island was wide open. Beyond the beautiful natural landscapes, the incomparable nightlife of the metropolitan area and the human quality of the Puerto Ricans, the contributions of the Puerto Rican people to Premios Juventud are incalculable.
Morales, likewise, said that, in the end, the gain is bidirectional. “We are bringing between 300 to 400 people from abroad, between Univision employees like me, and production, and technicians who handle the day-to-day and television signals. But indirectly, with all the people who benefit, who live on the island, who get jobs in these days tied to Premios Juventud, wit.