Just as the much-anticipated 11th season of hit travel competition series “ Jet Lag: The Game ” takes flight on Nebula , the indie streamer will be implementing its first-ever major price increase on Sept. 1. Major is of course relative, because the creator-owned streamer, which is currently priced at $5 per month and $50 annually, will be hiking its fee by a whopping $1 to reach $6 per month and $60 annually, in comparison to the cost of Netflix, Max and the similar mega streamers that have also recently undergone a round of price increases.

Nebula also offers one specific deal its those much larger streamers don’t: specialized codes promoted by Nebula creators in their content that give a 40% discount on that new annual membership price down to $36. And all of these changes only apply to new subscribers, as Nebula says it will continue to honor the current rate for existing customers — and rolled out that info Aug. 1 in order to give non-customers ample time to get their lower membership rates locked in.

But a price increase is a price increase, no matter how small, and Nebula CEO Dave Wiskus has an explanation behind the business decision and why it will only apply to new customers. First, it’s important to note that when Nebula launched in 2019, it was offered as a standalone subscription or through a bundle with then-partner Curiosity Stream. That deal was phased out more than a year and a half ago, and the standalone pricing for Nebula has not changed since.

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