Tuesday, October 1, 2024 India is gearing up to provide 100,000 free visas to international travelers as a key feature of the Ministry of Tourism’s newly launched “Chalo India” campaign. Announced during the World Tourism Day festivities at Vigyan Bhawan in New Delhi, this initiative aims to enhance global tourism by motivating the Indian diaspora to advocate for India as a must-visit destination across the world. What is the “Chalo India” campaign all about? The “Chalo India” campaign is a strategic initiative aimed at harnessing the global influence of the Indian diaspora, urging them to act as cultural ambassadors for their homeland.
By tapping into the widespread presence of Indians living abroad, the campaign encourages these individuals to share India’s rich cultural heritage, vibrant traditions, and diverse attractions with the world. The initiative seeks to create a global network of advocates who can inspire international tourists to explore India’s unique experiences, from its historical landmarks to its modern marvels, and everything in between. Beyond mere promotion, the campaign also highlights the importance of strengthening emotional ties between the diaspora and their country of origin.
By fostering pride in India’s heritage and encouraging active involvement in its global image, the “Chalo India” campaign aims to make the diaspora a key player in boosting international tourism. This initiative not only elevates India’s presence on th.