“We moved out here when I was five,” says founder of the Save Loch Lomond campaign, Alannah Maurer. “I grew up here. I was a member of the rowing club and prior to that in the days when there was one swimming pool here, I learned to swim in the very bay that they want to develop.

Those were the years of free childhood, where we went out on our bikes first thing in the morning in the summer, with a backpack with your lunch in, with jam sandwiches that your mum had made, and you came back when the lights came on. “I’ve got dogs. I’ve always walked in the area and still do, even though I now live in Garelochead.

It’s just almost a very part of my soul, and I think it is for a lot of people, even the visitors to Loch Lomond. It's the jewel in the crown, a brand on its own. Nobody needs to PR or market Loch Lomond.

You just need to say Loch Lomond.” Loch Lomond is many different things to many different people. It's Runrig.

It's an old paddle steamer. It's a picnic on the shore. But is it also a commercial resort with lodges, swimming pool and craft brewery developed by the operator behind the Yorkshire-based theme-park, Flamingo Land? The answer to that question is set to be decided at a public hearing on September 16.

The biggest freshwater lake in the British mainland is at the centre of one of the most fraught planning applications in Scottish history. The figures objecting tell a story. The most recent Save Loch Lomond petition, ‘Object to Flamingo Land 2.

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